Evaluation Of Coca-Cola Corporation Environment

Evaluation Of coca plant- booby Corporation Environmentcoca plant- gage was set up on whitethorn 8, 1886 by Dr. John Stith Pemberton, a local pharmacist in Atlanta, Georgia. It was scratch sold in Jacobs pharmacy for five cents per glass. Initially Coca-cola was sold as a drug, Pemberton during that date considers Coca-cola as a cure for diseases much(prenominal) as dyspepsia, morphine addiction, headache and impotence (North America Operating System, 2008).Coca-cola fellowship is integrity of the around popular companies in the world. Aside from the fact that it is in like manner unity of the oldest familiaritys that was fitted to withstand adult male War II and otherwise revisions in the economy e actuallyplace the past years. The fact still remains that it is un equaled of the most famous brands of Cola in the world (The Coca-Cola caller-out end n.d.).The Coca-Cola Company was able to resist the hindrances that occurred the phoner was able to utilised intensi fy trouble as efficiently as achievable to withstand the obstacles. As mentioned earlier, falsifys in counseling is caused by three different factors which argon the outdoor(a) environment, internal transmits and the proactive reaction to possible threats and difficulties.Temporal Environment Evaluation- over the past decades, the Coca-Cola Company has faced a keep down of stirs in the out-of-door environment that have transformed the steering of the conjunction. One of the best examples is during the world War II. The association was able to maintain the status of the company, at the aforementioned(prenominal) time, was able to enter spick-and-span markets despite the environment. Instead of lying-low because of the war, the company became more than aggressive through providing free drinks for the GIs during the World War II. Through this the corporation was able to hit two birds at one stone. First, because the carbonated drinks move by the company, it became a pa triotic symbol by the United States soldiers in which led to consumer loyalty. Second, the company was able to take advantage of the situation and established the product in recently-occupied countries by the Ally forces and because of that the company established plants in various locations worldwide paving the way for its post-war expansion.A nonher aspect in the external environment is the deepen of smell and expectations of the consumers. During the mid-1980s wherein the Ameri rumps favoured the sweet taste of the rival product, the company created its counter equatingt but became a commercial failure further instead of backing down, Coca-Cola changed its perplexity strategy and returned the old formula, and just renamed it as Coca-Cola Classic. And with the rise of obesity in the United States and consumers became health conscious the company released cutting versions of Coke in enunciate to address the necessitys of these character of consumers, such products include Diet Coke and Coca-Cola Zero.In addition, according to Bool (2008) companies such as Coca-Cola atomic number 18 compulsory to transform referable to make outs that have a huge impact on their chore, and one of these trends is the health and fitness. A number of great deal are noe investing more in their health, and in monastic order to keep up with the trend, Coca-Cola introduced their overbold product which is a calorie eager soft drink, the Enviga. Moreover, Coca-Cola is collaborating with the Swiss company Nestle. Coca-Cola is dealing with innovation and change. During the Asian fiscal Crisis, Coca- Cola was also triggered to change its course of counsel in that point region. The responses and reactions of Coca-Cola with the external environment are its internal changes.Internal intensifys- as mentioned earlier, Asia go through its financial crisis in 1997. According to Barton, Newell and Wilson (2002) as the financial crisis swept the Asian region, the chief executi ve officer, Douglas Daft responded to this by mobilising his executives to weeshops about how Coca-Cola would seize new growth opportunities. Barton et al, stated that Coca-Cola gave emphasis on acquisition opportunities, Coca-Cola bought acquired bottling business in southmost Korea which gave more access in retail stores in South Korea, as well as, better entry in China, Japan and Malaysia. Coca-Cola disregard its country-defined market perspective and focused on regional strategic skyline and acquired local brands of tea and coffee.In the case of health trends and changing taste of the consumers, Coca-Cola responded to this through innovation and change. Innovation is accomplished through development of new products such as the Enviga, Diet Coke, Coca-Cola Zero, and other variants of Coke. The change is incited by the trend in health and fitness and consumer tastes which had an impact on the business of Coca-Cola. During World War II, the response of Coca-Cola to the situatio n is to provide free drinks to the GIs in order to access new markets in which the company was able to do.Organisational Change Management- this surmisal presents a general procedure for managing the change in the side of the people at an agreemental level (Kotter, 1996). According to Hiatt and Creasey, the governingal change prudence is consists of three phases, which are, preparing for change, managing change and reinforcing change.The theory of presidencyal change circumspection was effectively utilised by Coca-Cola. assorted managers in various parts of the world have used organisational change management in order to address the issues that the Coca-Cola faced. From the case study (The Coca-Cola company case n.d.) these people areOne of the most notable chief operating officers of Coca-Cola Company is Mr. Gouzueta, he was the chief executive officer of Coca-Cola for seventeen years. He was able to determine the problem against other manufacturer of carbonated drinks. Mr. Gouizetta played a huge role in measuring the operation of Coca-Cola and developed strategies that aid the Coca-Cola to defeat aspiration. In addition, Mr. Gouizetta played important roles in planning and ahead(p) the tasks in achieving the goals and objectives. In addition, Mr. Gouizetta also appointed Mr. Ivester whom transformed the weakness of Coca-Cola into opportunities and strengths (The Coca-Cola company case. n.d.).Furthermore, the paper of Pigseye, the following(a) organisational management changes that occurred in Coca-Cola over the past years. Coca- Cola has distinguished various forms of its advertisements in order to target different forms of consumers instead of focusing on one company. The company changed the packaging of Coke. Coca- Cola also developed new products such as Gatorade and it extended globally which is compose of the Afri target conclave, Middle and Far East group, the Latin America group and the European Group (The Coca-Cola company case. n.d.). InterventionsAs part of the interventions, it is genuinely snappy to identify the leveraging changing in an organisation. In identifying the leveraging changes in the Coca Cola Company a Force Field give be used. Force Field Analysis according to Bass (2008) is a technique created by Kurt Lewin in order to analyse the forces that are argue to change.The current state of the Coca Cola stores in Hong Kong is pretty approximate and it is still one of the top distributors of softdrinks in Hong Kong. However, if it lead be equationd to other Coca Cola convenience stores in the world the inventory, marketing, and consummateance of the power is not equal to other Coca Cola company. The company hopes to increase the qualification of the marketing and inventory, as well as the productiveness of the workforce through implementing management change programmes. If the changes leave be applied inwardly the management and businesses, Coca Cola projects that there would be an increa se in the output of the company. On the other hand, if changes impart not be apply the inventory, performance and other marketing would deteriorate and continuously be inefficient, accordingly there is a possibility that the competitors might be at par or even overtake the market.According to the presented case, the main emphasis of the Coca-Cola is to wreak the needfully of their customers with excellent product manufacturing and product distribution. The companys change management is very fragile since they predicted that there are some marketing challenges in the go on future that they need to face.In order to address the changes in the Coca Cola Company, there should a concrete identification of problems present in the company. The employees and other stakeholders of Coca Cola Company will be moved(p) of this so-called radical changed. Basically, the route of the change is towards the workforce development and not on the services since the company has already established a paper of delivering good services in the market. The change is also about the possible financial problems that the company may face in the near future. From this discussion, the following figure shows the force-field analysis of the change management procedures suggested to the finishing of change management inside Coca Cola Company.Figure 1. Force-Field AnalysisFrom this force-field analysis, it can be seen that the computed forces to change is much high compared to the forces against change. Force-field analysis is very vital in change management (Bass, I. 2008). Meaning to say, the plan is quite logical with remark to possible opposition. Actually, change management is basically defined as the provision and assimilation of change in a methodical process (Kotter, J. P., Schlesinger, L.A. 1979). Meaning, the study objective of change management which is the introduction of new systems in the work organisation i.e. total change project is normal to companies that are pursu e in change management. This can likewise be compared to the adoption of new marketing strategies. Businesses desire Coca Cola Company mustiness unremarkably undergo change in order to evolve to a higher level of for instance, stability, management or production. And since Coca Cola Company valued to have an extreme development or a radical change, the CEO of Coca Cola may include changing the companys mission, reforming business operations, application of new technologies, major group efforts, or adoption of new programs. Usually, the organisation is encouraged on settling on change management due to external influences, usually termed as the environment (Nickols, 2004). Thus, change management can alternately be defined as the response of different business to changes brought about by environmental influences in which organisations have minimal or absolutely no control over.Perhaps the space between the new organisation design and implementing it into actuality is the whole c overage of organisation change and development. As mentioned in the introduction, people are adaptive to change. However, certain skills must be present from the initiators of change so as to successfully implement their project. Thus, managers need to have the necessary abilities not only on detecting what needs to be changed but also how to introduce the change effectively. Thus, in this analyse of related literature, some of the approaches, common problems, influences, case studies and best practices in change management will be analysed in relation to the research problem.Recommended PlansWith approve to the force-field analysis that has been previously conducted, the following details are the recommended plans for managing change in Coca Cola.Renewing Systems and StructuresThe organisational form of Coca Cola is the Entrepreneurial start-up or the simple organise. According to Mintzberg (1992) the social organisation is described as having a superficial or no technostructu re at all, it also has hardly a(prenominal) support staffers, temperate division of labour, minimal differentiation in the work place, and a shrimpy hierarchy in management. Moreover the behaviour at heart the organisation, particularly in the convenience store is not that nutised wherein it utilises minimal planning, training and striking devices.In the new organisational form of Coca Cola businesses in Hong Kong, it would be Machine Bureaucracy. According to Mintzberg, the machine bureaucracy is an organisational structure wherein there is a clear configuration of the design parameters wherein it consistently held up researches it includes specialised routinely operating procedures, formalised procedures in the centre of operations, propagation of rules and regulations, proliferation of formalised intercourse throughout the company, dependence on the functional basis for tasks wherein it needs group work, comparatively centralised power for decision-making, and a complexly detailed administrative structure with sharp differences between the line and staff. In this form of organisational structure Coca Cola will be able to monitor the efficiency of the performance of the workers because there would be standard procedures and more elaborate structure of management.Cultural WebRoutines and Rituals- the Coca Cola, Inc. does not have any formal training with its work force particularly at heart the convenience stores. in that location are no specific routines emphasised in the organisation, and just corresponding most companies, the managers and workers come in to the work place to perform their melodic line and the cycle goes on. This behaviour does not encourage any worker to perform their job better and if ever changes will be implemented within the organisations it will not look peculiar. The new training programs that will be implemented will focus on customer service. In industries like in Coca Cola customer service is a very important aspect in sustaining the loyalty of the consumers. The routines can easily be changed due to the fact that there is no particular routine in the work place.Organisational Structures- the management within the stores have limited hierarchy and the general setting is informal because there are no strict rules and regulations within the convenience except for the usual the punctuality and absenteeism. The management structure in Coca Cola encourages collaboration with Coca Cola but competition with other organisations in the same industry. The power structure within Coca Cola is democratic because prior to the changes in the management sectors that will find out the impact of the changes directly will be educated and informed and also their opinions will be heard.Control Systems- In Coca Cola the most closely monitored is the distribution of softdrinks. The company does not emphasise punishment and rewards to the employees, away from the usual which is the bonus for rewards and removal from t he job for punishment. There are few controls in the workplace and the control in the workplace is associated with the history of the company wherein it provides the customers fresh products.Power Structures- the main beliefs of the senior management of Coca Cola is that the success of the company is due to the efficient evaluation of the challenges in the workplace, as well as, the market and quickly respond to the opportunities. The power is distributed to three management teams, the senior leadership team, vice presidents and the division leadership. The dominant culture of the organisation is its being practical and open to the opportunities given to them. The changes in the management programmes can be implemented easily because the proposals of the company are attainable and do not have a negative impact on its employees.Overcoming electrical fortressResistance of the employees in the change management programmes in any company is inevitable however overcoming the subway sy stem is important in order to implement the required changes in the management strategies. According to Kotter and Schlesinger (1979) there are sise approaches that an organisation can use in dealing with the resistance by the workforce and these areEducation and Communication- In order to overcome the resistance in Coca Cola the employees should be educated and informed regarding the transformations within the company before implementation to prevent incorrect information that will surround the work area.Participation and Involvement- the employees must be involved with the be after changes in the management programmes of the company because once they become involved the employees will not resist but instead will record in the transformations that will be undertaken.Facilitation and Support- Some of the employees will resist the changes because they are unavailing to adjust with the new programmes implemented by the management to avoid resistance the management must support the employees that are having a hard time with the changes, establishing a support system will aid the employees to quickly adjust.negotiation and Agreement- Coca Cola should talk and negotiate with the employees, and during the talks the management must discuss the incentives they will receive once they accepted the changes in the management strategies.Manipulation and Co-option- if the other approaches did not work inviting the union leader to participate and be a representation in the change process will aid in overcoming the resistance to change.Explicit and Implicit Coercion- if all approaches did not work the last step would be forcing them to accept the implemented changes and be them that if they will not comply the employees will lose their jobs.ConclusionChange management is basically defined as the formulation and assimilation of change in a methodical process. The major objective of change management is the introduction of innovative means and systems in the work organisat ion. This can similarly be compared to the application of certain information technologies in the company or the adoption of new marketing strategies. Businesses must normally undergo change in order to evolve to a higher level of for instance, stability, management or production. Appointing a new head officer, for example, can greatly nurture his subordinates based on his management principles and personality. From these discussions, we may conclude that change management is a process in which all companies undergo. This is an important procedure because it enables the organisation to make decisions that will be advantageous and beneficial to the company. In addition, organisations that are open to change are generally more successful compare to companies that resist it. In a globalise market, new technologies and procedure are emerging rapidly, in order to keep up with this progress a company must be willing to adapt to management changes. The international, as well as, the local market has a very stiff competition, thereof in order to be on top change management must be utilised by companies. Coca-Cola is one of the best examples of companies that utilised change management efficiently and have yielded positive results. The evidence is the mandate of Coca-Cola in the soft drink industry not just in Asia but all over the world.